AI in the Wild

Two Harvard Business Review articles about how people are really using generative AI have become global phenomena. The 2024 piece went viral across social media. The 2025 follow-up is HBR’s most popular publication in 2025, with half a million page views:

• Featured in HBR’s print magazine
• A viral social media hit
• Picked up globally: Forbes, Search Engine Journal, Society Magazine, academic institutions and OpenAI research.
• Recognised by Big 4 professional services firms, Big Tech and AI influencers
• Prescient –  identifying therapy/companionship as the #1 AI use case months before major headlines about AI psychosis emerged over the summer of 2025.

Clearly, there’s a huge interest in unsanitized, pragmatic information during this critical period for AI and humanity. Unlike the polished case studies and corporate announcements we typically see in AI articles, this research captures how people actually behave, in great, glorious detail.

Be in touch hello@theaiwild.com.